Baijiayun Launches AI-enabled Video Platform “MarketingEase” to Enterprise Customers in China

Baijiayun Group a one-stop AI video solution provider unveiled its first artificial intelligence generated content (“AIGC”) solution “MarketingEase,” to significantly enhance the marketing efficiency of enterprise customers in China.

During the event, Mr. Yi Ma, President of Baijiayun, stated that the Company is repositioning its brand as a one-stop AI video solution provider.

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“Currently, Baijiayun has expanded its business to include virtual digital humans, virtual scenes, and virtual live broadcasts, applying AI technology in specific scenarios,” Mr. Ma explained. “Building on our accumulated expertise and customer insights, we have developed ‘MarketingEase,’ a new product that digitizes the marketing departments of enterprises of all sizes.”

MarketingEase delivers the power and insights previously available to very large enterprises with sophisticated marketing, IT, and data science teams and makes that accessible to a wide range of enterprises at an affordable cost. It employs the industry’s first LLM engine with a generative pre-trained transformer (“GPT”) tailored to the needs of comprehensive marketing programs.

“AIGC has significantly lowered the barriers and costs of content production, automated interaction, and actionable intelligence,” commented Mr. Wei Qu, Vice President of Baijiayun. “A competent and professional marketing team usually possesses four capabilities, i.e., proficiency in content production, knowledge of distribution channels, data analysis, and insights into public opinion. MarketingEase provides AI-driven superpowers to transform marketing novices into marketing experts. This platform will be a force multiplier for enterprises with compelling products and services to reach their target audiences.”

MarketingEase offers six major functional modules, including copy generation, content distribution, dissemination analysis, public opinion monitoring, knowledge database, and experience center. The in-house developed GPT technology quickly generates high-quality marketing content suitable for various scenarios, such as posts on WeChat public accounts, Xiaohongshu (Little Red Book) and other social media platforms, work emails, and video scripts. Content can be published instantly with single click dissemination.

MarketingEase stands apart from both traditional market solutions and general-purpose generative AI platforms because it:

• Supports multi-modal and cross-modal public opinion monitoring to accurately identify and capture hotspots and trends of public opinion in real-time, so enterprises can grasp the market’s pulse and make timely strategic messaging adjustments.
• Provides intelligent content dissemination analysis to quantify the effectiveness of content dissemination across various channels. Enterprises can optimize their marketing strategies and improve the return on investment by monitoring content’s reach, engagement, and conversion rates.
• Acting as an “AI assistant,” the knowledge database module provides users with a comprehensive knowledge library to access accurate and reliable information relating to marketing, advertising, and industry trends to enhance decision-making and professional competence.
• Equips users with interactive and personalized tutorials to guide them in utilizing the various features and maximizing the product’s value.
• Caters to the diverse needs of enterprises with flexible subscription plans, i.e., SaaS-based subscriptions and customized private deployments. The product is particularly suitable for small and medium-sized enterprises that have been priced out of the market.

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“We are very excited to launch our first AIGC product to empower various industries, including education, healthcare, finance, transportation, energy, and fast-moving consumer goods, reduce costs and improve efficiency in their marketing departments,” concluded Mr. Gangjiang Li, CEO of Baijiayun. “Using our platform, customers can quickly develop a multitude of video marketing content that can be delivered by digital humans, tested in real-time by AI marketing analysts, and optimized to take advantage of relevant trends and hotspots. Moving forward, we aim to provide industry partners with more comprehensive, professional, and efficient AI-powered marketing solutions and services, and we look forward to providing further new offering updates in the months to come.”

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