Mapp Joins MACH Alliance, to Help Ecommerce Brands Future-Proof and Enhance Digital Experiences

Mapp, the international provider of insight-led customer experiences, announced it has joined the MACH Alliance, a non-profit organization advocating for open, best-of-breed technology ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless.

Launched in 2020, the MACH Alliance’s mission is to future-proof and drive current and future digital experiences with modern and connected enterprise technology. As a new member, Mapp is in good company alongside other MACH Alliance certified technology vendors supporting fast growing eCommerce brands, such as VTEX, BigCommerce, Akeneo, Algolia and many others.

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“We’re thrilled to be joining the MACH Alliance and becoming part of a community of innovators and strategic thinkers who are disrupting and shaping the eCommerce technology landscape, one microservice at a time,” says Ricardas Montvila, Vice President of Global Strategy at Mapp.

“The Alliance bears responsibility to future-proof tech stacks, to provide a seal of confidence and a guarantee that tools are compatible and don’t create a lock-in,” said Casper Rasmussen, MACH Alliance President. “Like all our members, Mapp has met a specific set of criteria. The ability to innovate and iterate quickly is one of MACH’s core value propositions. That level of innovation requires clear, actionable and real-time consumer insights.”

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Ricardas Montvila continues: “With the cost-of-doing-business crisis, brands need to innovate, change, and pivot on a week’s notice. The technologies that got retailers where they are now are not going to get them where they need to be in five years’ time. This requires a radical shift in the way brands architect their technology stack. As brands and marketers evolve, their technology must also evolve. MACH Alliance’s phenomenal success over such a short period of time indicates that we’re experiencing the beginning of the Monolith’s death by a thousand microservices. With the Mapp Cloud MACH Certification, brands can now take advantage of Analytics, Real-time CDP and Email microservices. Our customers can have the confidence that they have chosen a truly future-proof partner to help accelerate their eCommerce.”

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