UK Sees Steady Rise in Demand for Salesforce Solutions

Competition is tight among Salesforce partners large and small to offer ready-to-use implementation and integration, ISG Provider Lens report says

Enterprises in the U.K. are increasingly turning to service providers for Salesforce implementation and integration, especially those with expertise in Salesforce Industry Cloud solutions, according to a new research report published by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

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“Many U.K. enterprises are looking for industry-specific, one-stop solutions for Salesforce services”

The 2023 ISG Provider Lens Salesforce Ecosystem Partners report for the U.K. finds that small and midsize enterprises prefer solutions that require minimum customization for industry cloud implementation.

“Many U.K. enterprises are looking for industry-specific, one-stop solutions for Salesforce services,” said Yadu Singh, ISG EMEA lead – Digital Platforms and Solutions, based in the U.K. “Service providers are responding by bolstering their Salesforce portfolios through acquisitions and investments.”

Rather than seeking to increase their share of the U.K. market, many providers are digging deeper instead of going wider. Major providers are working to strengthen their relationships with existing clients, particularly on larger, more complex projects, the ISG report says.

Meanwhile, Salesforce is placing increased emphasis on industry clouds. According to the ISG report, financial services, energy, manufacturing, media, automotive, healthcare, retail, government, and hi-tech are seen as emerging markets for Salesforce Industry Cloud implementation in the U.K. Enterprises prefer solutions that are ready to use and require minimum customization for industry cloud implementation, and service providers are responding by offering a variety of technology platforms to aid in resolving industry-cloud-related issues.

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Larger providers are taking advantage of their partnerships with Salesforce, while smaller providers are zeroing in on specialty areas, the ISG report says. Although this close cooperation between the largest providers and Salesforce makes it more difficult for smaller providers to compete, these providers are focusing their industry cloud offerings in narrowly defined industry sectors.

“Salesforce is moving quickly toward greater verticalization,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Enterprises will need to make implementation for industry clouds a key priority.”

The report also addresses other trends in the U.K. Salesforce ecosystem, such as a wider variety of pricing models plus Salesforce application management services based on flexible commercial models.

The 2023 ISG Provider Lens Salesforce Ecosystem Partners report for the U.K evaluates the capabilities of 44 providers across six quadrants: Multicloud Implementation and Integration Services for Large Enterprises, Implementation Services for Core Clouds Midmarket, Implementation Services for Marketing Automation Midmarket, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket and Implementation Services for Industry Clouds.

The report names Accenture, Cognizant, Infosys, Makepositive and Wipro as Leaders in three quadrants, while HCLTech, Hexaware, IBM, LTIMindtree and Reply are named Leaders in two quadrants each. Brighten, Capgemini, CGI, Coforge, Concentrix, Dotsquares, Persistent Systems, Pracedo, PwC, Wunderman Thompson and Zensar Technologies are named Leaders in one quadrant each.

In addition, Coforge and Globant are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

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