Entrée Health: 2023

Entrée Health

200 Varick Street, 2nd Floor New York, NY 10014 

212-896-8026 • info@entreehealth.com • entreehealth.com

Finalist

• Best Managed Markets Campaign

Entrée Health is a network amid a meaningful evolution, morphing from its founding as a market access communications agency into the comprehensive, full-service market access partner it is today, according to its leaders. “Increased integration across network organizations, data-powered commercial solutions, and a focus on talent and community continue to guide Entrée Health’s growth and sustained success as the premier value and access offering of the Omnicom Health Group,” executives say.

Recent accomplishments

Finalist | Best Managed Markets Campaign
Geographic atrophy (GA), a disease that affects 1 million people in the United States, is misunderstood by payer customers. With Apellis Pharmaceuticals pioneering a potential first-ever treatment, this campaign turned payers’ attention to seeing the devastation of the disease and the need for access to a treatment.

2022 saw the Entrée Health network further integrate services to best support manufacturer clients as the pharmaceutical industry pivots to an evolved, post-pandemic marketplace in 2023,” the leadership team says. 

According to managers, as an established market access communications agency, Entrée Health was a well-known partner to manufacturers in the value communications space. But leaders say they recognized a changing market and the need for comprehensive market access services from trusted partners. That led to the creation of Valuate Health Consultancy in 2020 and the acquisition of Archbow Consulting in 2021. 

“Our network combines exceptional, experienced market access strategists with some of the most creative minds in the industry. Now, working together, we’re able to help market access teams prepare thoroughly, think differently, engage in new ways, and tie their story together,” says Andrew Gottfried, CEO. “Working with one unified team that can connect the dots from one market access workstream to another provides significant value to our customers.”

An example of that integration at work is the Access Next platform, which uses data to help pharmaceutical field teams educate healthcare providers on drug-specific coverage. According to executives, this turnkey pull-through application allows market access teams to quickly empower their sales reps with up-to-date approved messaging and coverage information to ensure that prescribing decisions are not hindered by management restrictions and price misperceptions.

“Access Next is an example of what we can achieve with our collective expertise,” says Jack Timko, senior principal, Valuate Health Consultancy. “Our strategists understand how to overcome barriers to patient access, our data science team knows how to integrate market access data and build actionable models, and our creative professionals know how to incorporate compelling narratives into intuitive solutions that our customers embrace and use every day.”

Managers say diversity is important at the network because “diversity expands beyond experience and expertise,” and in 2022, this attitude led to Entrée Health “doubling down” on DE&I efforts internally and with clients. In addition to Megan Hall, executive VP, executive creative director, being named as a 2023 ADCOLOR Leaders fellow, a group that celebrates and advocates diversity in the creative and technology industries, the network published an industry whitepaper on Effective and Practical Ways to Impact Health Equity Now. 

“Shining a light on the need for equity in health care and the workplace drives improved outcomes for both individuals and businesses,” Hall says. “We know there are small things we can do every day, and big things we can chip away at over time, that are absolutely worth the effort and energy it takes.” 

Structure and services

The Entrée Health network offers strategic and tactical market access solutions designed to help manufacturers effectively and efficiently get their products into the hands of patients, ensure coverage and affordability, and eliminate barriers to access, according to the leadership team. 

With the retirement of longtime Chief Creative Officer Nina Manasan Greenberg, Ph.D., the network took the opportunity to make personnel moves aimed at fostering integration and sustaining growth. 

Andrew Gottfried, CEO

The Entrée Health network is led by Gottfried as CEO. Roseann Roccaro joined as CFO in August 2022. The communications agency is led by Hall as executive VP, executive creative director, and Cora Meese as executive VP, director of growth and client services. Valuate Health Consultancy continues to be led by Dina Steinfurth as managing director, along with senior principals Timko, Caleb DesRosiers, and Lori Wood. 

Bringing together decades of expertise in industry, government, payer, and provider organizations, Valuate Health Consultancy supports clients from early-stage biotechs to large pharma in understanding their customers and market opportunities to optimize the value of their portfolio. 

“With increasing price and political pressures on manufacturers, our clients need a partner who can help them address market access from every angle of commercialization strategy, and that’s exactly what we’re now equipped to do with the breadth of expertise across our growing network,” Steinfurth says. 

The three founding partners of Archbow Consulting, Douglas Bock, Kevin Cast, and DeWayne Manning, remain at the helm, supported by an experienced leadership team comprised of VPs Rob Besse, Paul Furgal, Honora Gabriel, Justine Hughes, and Kelly Ratliff.

“When we started Archbow, our goal was to hire the smartest people in their respective areas and make room for them to do their best work for our clients,” Bock says. “We feel like we did that and have now been able to exceed that goal by teaming up with our network colleagues.”

Meese adds, “Our clients recognize the value of our people, especially when they witness firsthand how sharing intelligence across workstreams impacts product success.”

Future plans

2023 marks Entrée Health’s 20th anniversary, and the network’s executives plan to celebrate with employee events, throwback social media campaigns, and further integration announcements. 

The network will also continue to offer new digital products designed to streamline the complex work of market access. Managers highlighted one of these tools, Cognuity, a data-driven platform designed to enable intelligent payer conversations by learning individual customers’ preferences and recommending educational content that is scheduled for a 2023 release. 

“Cognuity was created because one size doesn’t fit all when it comes to creating meaningful content for payers, and market access teams need help determining which messages are right for each individual,” says Bill Pittenger, senior VP, director of digital growth and operations.

Executives maintain that ensuring Entrée Health is a good place to work for all people at all levels will continue to be an area of focus. New mentorship programs, an “Entrée You” series of community-building get-to-know-you sessions, the annual ConnectFest brainstorm to address future client challenges, and new gratitude-sharing tools will be “omnipresent and ubiquitous.” 

“What’s factored into being ‘a good place to work’ is constantly evolving,” says Mecca Scott, senior VP, director of business operations. “It’s our job to understand that and adjust to meet the needs of our employees because they are, and always have been, what makes Entrée Health special.”

Philanthropy/citizenship

Entrée Health remains committed to making our piece of the world a better place by supporting inclusion internally and throughout our community,” executives say. “For example, our team recently worked with the Tyler Clementi Foundation to develop a Twitter campaign to promote an anti-bullying program created by the foundation that teaches kids to celebrate differences; to value kindness, respect, and compassion; and how to intervene safely and appropriately in bullying situations.”

“Those who appreciate the importance of access to health care thrive at Entrée Health because the work we do is influential; the path from point of contact to positive impact for patients is clear,” says Veronica Warman, senior VP, group creative director. “Using our experience and resources to create work that has a positive impact for a non-profit organization lets us enrich our work and ourselves, which is rewarding for all.”

markets
pharmaceuticals
pharma
healthcare