Plume Reveals the Latest Trends in the Wi-Fi-Connected VR Headset Market

Plume, the personalized communications services pioneer, revealed new insights into the virtual reality device market following a global study conducted from homes powered by its cloud-driven solution. Plume has connected more than 2.2 billion WiFi-enabled devices and currently manages over 45 million locations in the Plume Cloud globally.

This month’s update explores the popularity and usage of Wi-Fi-connected VR headsets comparing the behavior in the same homes across the second half of 2021 and the second half of 2022. When comparing the two time periods, the results show that Plume households that own a VR headset have not added more devices, with a marginal decline of -0.9% in the average number per home. However, over the same period, there has been a major increase in VR headset-related data usage of +83.9%, coupled with a marginal increase in accumulated busy hours per day of +0.9%. This suggests that while users aren’t using their VR headsets for longer periods, they are using more data-rich services and applications.

When it comes to market share, Meta is the dominant player responsible for 99.7% of VR headset deployments in Plume homes. For now, all indicators suggest that the category remains niche, but with richer applications now available, the market may be preparing to go mainstream.

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“Our latest Plume IQ study reveals some fascinating insights into the virtual reality headset market,” said David Huynh, Chief Product Officer at Plume. “With data usage increasing markedly, and busy hours increasing only marginally, our indices suggest that more data-rich and bandwidth-hungry applications are arriving into the market. However, we’re not seeing a major increase in the number of devices per household suggesting that the market is flat. Today, it’s a segment dominated by one brand Meta with its Oculus headsets, though we do see other players including Microsoft and Varjo entering.”

Plume is the creator of the world’s first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 44 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, MDUs, small businesses, and beyond at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access and parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync®, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

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[To share your insights with us, please write to sghosh@martechseries.com]

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