It’s clear that Artificial Intelligence (AI) has now attained the status of an invincible superhero. Thanks to generative AI and countless other side-kicks, featured AI products and apps are busy pulling off all sorts of tasks effortlessly (or at least promising to do so with each new update). All this is happening with a lot of data, and with minimal human intervention. It’s a data analyst, a fortune-teller, and even a taskmaster, transforming the way we work.

And the best part?

It’s a wizard at navigating CRM systems too!

Businesses are no longer engrossed in the vicious cycle of manual drudgery. With AI by your side, you’ll be amazed at how much time and money you can save while taking your business to new heights. So, get ready to unlock the magic of AI and watch your business soar!

In June, Deloitte Digital and Salesforce joined forces to offer top-notch accelerators and strategies to deploy trusted AI for CRM. Deloitte Digital is bringing its AI expertise, industry know-how, and data protection prowess to the table, helping organizations implement and scale Salesforce AI Cloud – the suite of trusted, open, and business-ready generative AI-powered applications. This dynamic duo is all about unleashing the power of AI for CRM, delivering personalized customer experiences, boosting company productivity, and safeguarding precious data.

Going by the sheer numbers, in 2021, the worldwide CRM software market rocked a whopping value of $50.3 billion, and it’s only getting bigger! By 2027, it’s expected to skyrocket to a staggering $103.5 billion. Talk about impressive growth! The market’s compound annual growth rate (CAGR) is estimated to soar to 13.0% during the forecast period from 2022 to 2027. CRM is on fire, and it’s not slowing down anytime soon!

Read: 8 AI-Powered Sales Intelligence Platforms for 2023

What is an AI-Based CRM?

AI-based CRM (Customer Relationship Management) is software that incorporates artificial intelligence to enhance and optimize customer interactions and sales processes.

One of the key benefits of AI-based CRMs is their ability to provide predictive analytics, helping businesses anticipate customer needs and behaviors. With data-driven predictions, sales teams can focus their efforts on the most promising leads, increasing their chances of closing deals successfully.

Benefits of using AI-based CRMs

• Centralized data management and analytics
• Automation of CRM tasks that saves time, effort and resources
• Cost-effective
• Personalized Customer Interactions
• Predictive Analytics
• Automated Task Management
• Improved Lead Prioritization
• Enhanced Customer Insights
• Sales Process Optimization
• Increased Customer Engagement
• Accurate Sales Forecasting
• Enhanced Cross-Selling and Upselling
• Continuous Learning and Improvement

Top 10 AI-powered CRMs of 2023

CRMs provide sales and marketing departments with a holistic and real-time understanding of customers and potential sales opportunities. Its goal is to equip teams with comprehensive insights, ensuring they stay well-informed and ahead in their interactions with customers and prospects. Let’s take a look at the top CRM platforms.

Salesforce Einstein

Einstein GPT is all about harnessing the best AI tech within Salesforce’s trust boundary. It taps into a range of models from Salesforce’s AI research and top-notch providers like OpenAI. With this powerful combo, you get to use the cream of the crop in generative AI technology while staying within the safe and secure confines of Salesforce.

Salesforce Einstein helps businesses prioritize leads, forecast sales performance, and automate routine tasks, allowing sales teams to focus on high-value activities and improve their overall efficiency.

Additionally, Salesforce Einstein continuously learns from user interactions and data, refining its insights and recommendations over time. This helps businesses stay ahead in the competitive landscape by making data-driven decisions and providing exceptional customer experiences.

Features:

• Predictive Lead Scoring: AI-driven lead scoring to prioritize high-potential leads for sales reps.
• Automated Opportunity Insights: Real-time insights on sales opportunities, helping reps make data-driven decisions.
• AI-Driven Email Insights: Smart suggestions to improve email engagement and responses.
• Predictive Forecasting: Accurate sales forecasting based on historical data and customer interactions.
• Automated Task Recommendations: AI-powered suggestions for the best next steps in the sales process.
• Intelligent Data Insights: AI-driven data analysis to identify trends and patterns for better decision-making.
• Natural Language Processing: Ability to understand and interpret human language for better communication.
• Smart Alerts and Notifications: Real-time alerts on important sales activities and milestones.
• Personalized Customer Recommendations: AI-based recommendations for personalized product offerings.
• Einstein Discovery: Automated data exploration and insights to uncover hidden patterns and relationships.

Read: 5 Ways to Use ChatGPT in Marketing and Sales

Microsoft Dynamics 365 AI for Sales

Microsoft Dynamics 365 AI for Sales is an AI-powered solution designed to enhance sales effectiveness and drive revenue growth. It is a part of the Microsoft Dynamics 365 suite, which includes a range of business applications for customer relationship management (CRM) and enterprise resource planning (ERP).

AI for Sales leverages artificial intelligence and machine learning to provide valuable insights, predictive analytics, and automation for sales teams. It helps sales professionals prioritize leads, forecast sales outcomes, and identify the best actions to take during the sales process. The platform also offers data-driven recommendations for personalized interactions with customers, enabling sales reps to engage in a more relevant and timely manner.

Key features:

• Predictive Lead Scoring: AI-driven lead scoring to prioritize high-potential leads.
• Relationship Analytics: Insights on customer interactions and engagement patterns.
• Next Best Action Recommendations: AI-based suggestions for the best actions to take with prospects.
• Sales Accelerator: Streamlining sales workflows and automating manual tasks.
• Email Engagement Insights: AI-powered suggestions to improve email engagement and responses.
• Conversation Intelligence: Analyzing and providing insights from sales calls and meetings.
• Opportunity Insights: Real-time insights on sales opportunities, aiding in decision-making.
• Predictive Forecasting: Accurate sales forecasting based on historical data and AI insights.
• Relationship Health Dashboard: Assessing customer relationships and identifying areas for improvement.
• Sales Insights: AI-driven data analysis to identify trends and improve sales performance.

HubSpot CRM with Sales Hub

ChatSpot is HubSpot’s handy assistant for sales, marketing, and service pros. By connecting ChatSpot to your HubSpot CRM, you can streamline tasks and lighten the load of decision-making and CRM navigation.

With ChatSpot’s chat-based commands, accessing everything you need is a breeze. Request actions and ChatSpot will swiftly deliver results. From sending emails to enhancing content, generating insights, and crafting custom reports – ChatSpot has got you covered.

Want to know about a specific account or where a prospect stands in the sales cycle? Just ask ChatSpot, and it’ll provide the info you need in a snap. ChatSpot is your go-to tool for boosting productivity and getting things done faster!

• ChatSpot seamlessly integrates with your HubSpot CRM, speeding up data gathering like a pro.
• Not only that, it’s a champ at writing and sending personalized emails to prospects, using valuable insights from past interactions.
• With ChatSpot’s user-friendly portal, building custom reports becomes a breeze, no sweat is required!
• And let’s not forget its amazing generative AI powers – crafting content that truly connects with your audience has never been easier!

Also Read: Top 10 Martech Platforms Every Marketing Team Love Having in Their Stack

Zoho CRM with Zia AI

Meet Zia, your intelligent AI companion inside Zoho CRM, ready to revolutionize how you manage your CRM. Zia is a pro at fetching the info you need, jotting down notes as you speak, predicting sales outcomes, spotting anomalies, and even automating those repetitive tasks.

Smart Predictions: When your sales pipeline is overflowing, it’s tough to know which leads to pursue. But fear not! Zia’s got you covered. She can predict the win probability of each deal in real-time and assign a dynamic score based on their conversion potential.

Real-Time Anomaly Detection: No more waiting for monthly reports to spot sales deviations! Thanks to Zia, you can now catch anomalies in real time. Be in the know about sales trends with Zia’s detection capabilities, giving you ample time to prevent revenue dips or prepare for a surge in leads. Stay proactive and on top of your sales game with Zia by your side!

Elevate Your Email Game: In the world of business communications, emails play a crucial role, containing valuable insights about your customers and prospects. Zia takes your emails to the next level by intelligently enriching customer records with web and email signature info, pre-populating event details, and even prioritizing responses by analyzing intent, sentiment, and emotions in customer emails. Experience the power of enhanced emails with Zia – discover more now!

Intelligent Automation: Zia learns your team’s patterns and offers personalized automation suggestions, speeding up routine tasks. Plus, she ensures your workflows are seamless, preventing errors like sending the same email template twice to one user.

Competitor Alerts: Zia’s got your back when it comes to keeping an eye on the competition. Your sales team deals with tons of emails daily, and important ones can slip through the cracks. But fear not! Zia’s Competitor Alerts have you covered. Whenever a prospect mentions a competitor in their email, Zia scans in real time and ensures you’re in the loop.

Product Recommendations: Pitching the perfect product or service can be tricky when you have multiple offerings. But fear not! Zoho CRM is here to lend a hand. It helps you pinpoint the ideal product or bundles to present to your customers, making the most of your upsell and cross-sell chances.

SAP CRM

SAP CRM is a world-class marketing technology platform for B2B and B2C commerce. It has been in the industry for years now, positioning itself as the go-to tool for customer relationship management across Marketing, Sales, Support, and Experience. Today, it is offered to customers as part of the larger unified SAP Commerce Cloud. It is capable of delivering on its promises on exceptional CX, centralized data analytics, and hyper-personalized omnichannel communications management.

Built on an API-first approach, SAP CRM is a headless commerce platform that can be easily integrated with your existing content, product, social, and catalog management suites. This handy tool identifies the hottest leads, allowing your marketing and sales team to prioritize CX with the highest conversion potential. Backed by no-code app building features, you can practically run your CRM shop with composable commerce. AI and deep learning make working with this CX-centric CRM tool so much more fun. Leading brands such as Yamaha, Virgin Megastore, Kodak and others rely on SAP’s CRM to build features-rich customer experience journeys in a connected world.

Freshsales with Freddy AI

Freddy is your go-to for discovering potential customers, crafting personalized emails, and gaining valuable insights to accelerate your deal closures.

Freddy makes finding potential customers a breeze for your team, leveraging data analysis and behavioral patterns to score contacts. Empower your salespeople to drive conversions and boost sales revenue like never before. Plus, Freddy handles duplicate contacts in your CRM, streamlining your team’s operations for peak efficiency.

With Freddy’s assistance, craft compelling and personalized prospecting emails that leave a lasting impression. From subject lines to the body text, choose the tone that best fits your personality, showcasing your unique value proposition and driving the desired call-to-action.

Utilize Freddy’s deal-specific insights and risk signals to prioritize opportunities and increase win rates. Freddy dives into emails, historical data, and real-time data, providing recommendations that drive your sales cycle forward and lead to successful deal outcomes.

Features:

• Table and Kanban View: Easily visualize your data in different formats – choose between a table, list, or Kanban board. Access a summary and quick actions to efficiently handle tasks on a larger scale.
• Details Section: Dive deep into your contacts’ information across modules, apps, and touchpoints for a comprehensive understanding.
• Highlight Cards: Spotlight key modules, activities, meetings, sales sequences, and last contacted info for actionable insights.
• Seamless Email: Connect your inbox and Freshsales with two-way email sync, and map incoming emails to the right contacts. Send customized campaigns with ready-to-use email templates.
• Chat Campaigns: Engage in personalized conversations through trigger-based chat campaigns. Attract and qualify leads while reducing chat drop-offs with custom chatbots.
• Create Custom Sales Pipelines: Tailor pipelines to match your unique sales process, visualizing deal progress and aligning sales stages with your business requirements.
• Weighted Pipeline: Assign probabilities to stages, monitor deal conversions, and forecast revenue accurately.
• Configure Price Quote (CPQ): Streamline invoicing, quotes, and documents with customizable templates, automatically syncing them with your deals. Learn more about CPQ.
• Activity Goals: Set and track sales team goals based on closed deals and revenue, on a daily, weekly, or quarterly basis.
• Product Catalog: Efficiently manage your product inventory, pricing models, tax brackets, and discounts in multiple currencies.
• Connect with Slack: Enable seamless collaboration across teams by auto-syncing deal-related conversations between Slack and Freshsales.
• Sales Intelligence: Boost decision-making with comprehensive analytics and AI capabilities. Utilize visual reports to measure performance and benefit from AI-powered predictions for increased productivity.
• Contact Scoring: Let Freddy AI identify and prioritize the most sales-ready prospects by assigning scores based on positive and negative signals.
• Deal Insights: Leverage Freddy AI’s insights, analyzing historical sales data, engagement, and activities to predict deal closures accurately.

Oracle CX Sales 

Oracle CX Sales with AI-driven insights is a part of Oracle’s Customer Experience (CX) suite of applications, specifically designed for sales teams. It is a cloud-based sales automation software that leverages artificial intelligence (AI) to provide valuable insights and intelligence to sales representatives and managers.

Oracle CX Sales with AI-driven insights offers a range of features to optimize sales processes and boost sales performance. The AI-driven insights analyze vast amounts of data, including customer interactions, historical sales data, and market trends, to deliver predictive and prescriptive recommendations to sales teams. These recommendations may include personalized product suggestions, sales strategies, and pricing guidance, all aimed at helping sales reps close deals more effectively and improve overall sales performance.

Read: In Your Frenzy to Get Ahead With AI, Don’t Forget Your Customers

Advantages of Oracle CX Cloud

Customers opt for Oracle CX Cloud for various compelling reasons:

1. Seamless Integration and Familiar UI: For businesses extensively utilizing Oracle databases, middleware, or hardware, CX Cloud offers effortless integration and a user interface (UI) that feels familiar, ensuring a smoother transition and user experience.
2. Advanced Business Intelligence and AI Tools: Oracle has harnessed sophisticated business intelligence and AI tools within the suite, empowering users with cutting-edge insights and predictive capabilities.
3. Competitive Pricing: Oracle CRM products are attractively priced, making them a cost-effective solution for businesses seeking high-value customer experience solutions.

The Oracle CX Cloud suite encompasses a comprehensive range of applications and modules to support various aspects of an organization’s sales, marketing, e-commerce, and customer service activities. It includes the following components:

• Oracle CX Sales: Enhances sales performance with capabilities like customer data management, sales cataloging, planning, performance management, subscription management, sales prediction, forecasting, analytics, and efficient communication among sales teams and with customers.
• Oracle CX Sales Force Automation (SFA): Works in conjunction with Oracle CX Sales and other modules to automate repetitive tasks in the sales process, enabling sales teams to focus more on customer interactions.
• Oracle CX CPQ: Provides automated tools for product configuration, pricing, and quoting, helping customers obtain the optimal system configuration along with accurate price and sales quotations.
• Oracle CX Marketing: Enables organizations to design and execute digital marketing campaigns targeting prospects and existing customers, utilizing automation and data analytics to segment audiences and deliver personalized content and messaging.
• Oracle CX Fusion Service: Empowers enterprise contact centers to interact with customers across various CRM channels, offering a 360-degree customer view, incident report tracking, resolution management, customer self-service, agent-assisted service, and field service support.
• Oracle CX Digital Customer Service: Facilitates customer-service organization interactions, with the Oracle Digital Assistant providing interactive actions and complementing customer self-service activities.
• Oracle CX Ecommerce: Allows companies to build websites and virtual storefronts for both B2B and B2C applications, offering templates and prebuilt components to design, implement, and manage web storefronts, along with providing customer data analysis and insights.
• Oracle CX Unity: A platform-as-a-service solution that unifies applications, analytics dashboards, data quality, automated processes, and other data on a single cloud infrastructure. It incorporates AI, machine learning, identity and compliance features, chatbots, process automation, prebuilt integrations, a customer data platform, and a prebuilt application programming interface (API) catalog.
• Oracle CX for Industries: Offers industry-specific cloud applications tailored to various sectors, including Communications and Media, Financial Services, High Tech, Manufacturing, Automotive, Consumer Goods, Retail, and Public Sector and Government.

Insightly

This cloud-based CRM and pipeline management tool simplifies team collaboration and remote work. With various plan options, you can streamline pipelines, tasks, and workflows for sales, marketing, and project management. Insightly’s vibrant charts on customizable dashboards provide quick access to essential data, ensuring you grasp the insights effortlessly. Work efficiently and make informed decisions with Insightly’s user-friendly interface!

The overview of dashboards showcasing top sales representatives, the sales pipeline funnel, and total sales serves as a convenient starting point for each session on the platform. From this dashboard, you have the option to switch between individual contacts displayed in a digital Rolodex or conduct searches based on organizations.

To effectively track potential opportunities and establish a sales funnel, you can assign a future sales tag to each contact. This allows you to monitor their progress and evaluate their potential as leads.

When you initiate a new project, a runway is automatically generated, featuring segmented arrows that illustrate the project’s progression. This visual representation simplifies understanding of the project’s position in the pipeline and the subsequent steps to be taken. At the end of the runway, there is a “complete” segment, indicating that the project has been successfully finished, enabling you to move on to the next task with ease.

• Easily generate personalized charts and visualizations within minutes, using the most relevant data.
• Tailor the dashboards to your specific Key Performance Indicators (KPIs), ensuring that crucial metrics are readily available and easily accessible.
• Make informed decisions in real-time by staying up-to-date with the latest insights into your business.
• Achieve a unified and reliable source of truth for your company, streamlining communication across teams and promoting consistency in data representation.
• With the Professional Plan, you can create up to 100 shareable dashboard cards, and the Enterprise plan offers the flexibility to generate an unlimited number of cards, accommodating your diverse business needs.

Read: The 5 best CRMs that integrate with Google Workspace

SugarCRM

Sugar CRM unites your sales, marketing, and service teams by automating tasks and processes, enabling them to concentrate on increasing productivity, fostering business growth, and engaging customers during critical moments.

Market & Sales Automation: It enables you to feed the funnel and construct the perfect pipeline. Seamlessly create campaigns, engage with personalized interactions on a large scale, anticipate customer needs, and gain deep insights into campaign effectiveness. Let the platform take care of the heavy lifting while you focus on marketing mastery.

Streamline your approach to target the most promising prospects, efficiently manage your pipeline, engage customers effectively, and seal the deals that matter. With Sell, unleash the platform’s capabilities to handle the heavy lifting, allowing you to concentrate on conquering the sales battlefield.

Delivering Exceptional Customer Experiences

Seamlessly connect with customers on their preferred channels, empower your employees to excel, fulfill every promise made, and actively listen to customer feedback. With Serve, you can rely on the platform to handle the heavy lifting, allowing you to focus on being the customer service champion your clients deserve.

Features:

• Streamline customer-facing and internal processes for increased efficiency.
• Access customer context seamlessly within Google Workspace and Office 365.
• Utilize proactive sales insights through predictive forecasting.
• Enhance productivity with actionable intelligence.
• Effortlessly integrate across your entire company.
• Expand Sugar’s capabilities by adding modules from the application marketplace.

Nimble

Nimble CRM is a cloud-based customer relationship management (CRM) software designed to help businesses manage their relationships with customers and contacts more effectively. Nimble provides a unified platform that combines contact information, social media profiles, communication history, and other relevant data from various sources to give users a comprehensive view of their contacts.

It is known for its social selling features, allowing users to engage with their contacts on popular social media platforms like LinkedIn, Twitter, and Facebook, directly from the CRM interface. It also enables users to track interactions, schedule follow-ups, and manage tasks and activities related to their contacts.

Nimble CRM is particularly useful for small and medium-sized businesses that are looking for a simple and intuitive CRM solution to help them build and maintain strong relationships with their customers and prospects.

Valuable Insights: Nimble provides valuable business insights on individuals and companies through its automatic creation of Live Profiles. Regardless of whether you’re working in your email inbox or browsing the web, Nimble offers comprehensive contact profiles, including essential details such as personal and professional information, company details like employee count, year of founding, revenue, industry, CEO information, location, social profiles, and contact information. These Live Profiles enable you to quickly access essential data about people and companies in a seamless and efficient manner.

Comprehensive Data Enrichment: Nimble streamlines your workflow by enriching leads with vital people and company details, ensuring you’re well-prepared. These essential details comprise industry, company size, location, employee count, revenue, and more, empowering you to effectively target the right companies with precision and efficiency, ultimately saving you valuable time.

Smart Email Tracking: With Nimble, you can effortlessly send personalized, templated emails to individual recipients using Gmail and the Nimble Prospector browser extension from any web page. Stay informed with desktop notifications and access detailed analytics within your Gmail inbox, providing insights on the number of times a contact has opened or clicked on your message. All this functionality is seamlessly integrated to enhance your email communication and tracking capabilities.

Enhanced Pipeline Management: Equip your sales team with the power of multiple customizable pipelines using Nimble. Seamlessly, Nimble associates your team’s tasks, events, and communications with each deal, ensuring everyone stays well informed. Personalize your deal cards by attaching tags, contacts, custom fields, and groups, while also having the flexibility to change currencies as required. Nimble takes care of automatically updating the probability of closing each deal as it progresses through different stages, providing you with a dynamic and efficient pipeline management system.

Read: 8 AI-Powered Sales Intelligence Platforms for 2023

Conclusion

AI-based CRMs have revolutionized the way businesses manage customer relationships and enhance productivity. The top 10 AI-based CRMs offer powerful features like automated lead scoring, personalized insights, intelligent automation, predictive analytics, and seamless integration.

These platforms empower businesses of all sizes to optimize their sales, marketing, and customer service efforts, enabling them to deliver exceptional customer experiences and drive growth. With AI at the core of these CRMs, organizations can stay ahead in today’s competitive landscape and foster long-lasting, meaningful relationships with their valued customers.

The post The Future of CRM: 10 AI-Driven Platforms Redefining 2023 appeared first on AiThority.

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