bettermoo(d) Announces Significant Retail Collaboration with Whole Foods Canada

Vancouver-based bettermoo(d) announces a significant retail collaboration with Whole Foods Market which the company states is expected to result in the availability of its Moodrink product nationwide in retailers across Canada.

News of the retail deal closely follows the company’s partnership with United Natural Food Canada through which it gained access to over 5,000 points of sale. Moodrink, its flagship product, is an oat-based milk free from added gums and sugar, offering functional, mood-enhancing ingredients; a “special herbal blend that mimics the delicious dairy products of Europe’s alpine regions, true to the motto “What A Cow Eats and A Human Needs”.”

Radical innovator

bettermoo(d) states that the product’s USP is its high vegetable protein content and ability to produce barista-quality foam, which it claims sets it apart from its peers, and positions the company as a potential leader and “radical innovator” in the dairy alternative market.

Nima Bahrami, CEO of bettermoo(d), comments on the collaboration: “We are delighted to be working with a renowned name in the natural and organic food retail industry. Our vision is to establish ourselves as a well-known brand and preferred dairy alternative beverage – initially in Canada, our home market. This collaboration is in line with that vision as Whole Foods shares our commitment to excellence and our unwavering dedication to our customers.”

“We couldn’t have imagined a better place to launch our product nationwide, which really stands out in the market. This collaboration is a perfect fit for us,” adds Chairman Steve Pear.

The company anticipates a nationwide launch of Moodrink at select retailer locations across Canada in the spring of 2024.

herbal