Culture Amp Selects Google Cloud to Drive Generative AI Innovation and Governance

Gen AI will significantly speed up how Culture Amp’s customers respond to workforce feedback at scale, while safeguarding employees from bias and privacy risks

Google Cloud announced that employee experience platform Culture Amp will use Google’s Vertex AI as the foundation of its generative AI solutions, following a successful pilot that could save HR professionals hundreds of hours normally spent analyzing employee feedback.

Culture Amp will use Vertex AI to train, model, and fine-tune its generative AI capabilities, underpinning efforts to combine highly accurate and actionable results from employee data with full transparency into how AI derives its conclusions.

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“Our multi-year journey with AI and machine learning has shown us that you can’t take a short-term, opportunistic approach to this technology—you need a rigorous operating model and ethical principles to create value in a way that doesn’t endanger your customers or their employees’ wellbeing,” said Doug English, Co-Founder and Chief Technology Officer, Culture Amp. “Google Cloud’s technical capabilities and commitment to responsible AI gave us the confidence to make it the foundation for building trustworthy and transparent generative AI functions within our Employee Experience Platform that keep humans firmly at the center of employee experience.”

The first of Culture Amp’s generative AI capabilities will include features that summarize up to tens of thousands of employee survey comments into topics and actionable insights—automating a process that typically takes HR administrators of medium-to-large organizations up to hundreds of hours to complete. HR Administrators using these functions retain full oversight of which employee feedback traces back to the summarized insights produced by Vertex AI, allowing them to correct the results for potential bias and organizational context while maintaining the anonymity of employees’ responses.

“Capabilities like summation of comments allow our customers to respond to employee feedback at scale in as close to real time as possible. This bolsters employee confidence in their employers to act on workplace issues in a timely and decisive fashion,” said English. “The training and modeling capabilities that Vertex AI provides help us ensure such solutions lead to a much more intuitive and responsive employee experience, without negating HR’s expertize in negotiating complex workforce dynamics or undermining people’s trust in their employers.”

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Google Cloud’s generative AI security architecture ensures customer data remains with Culture Amp, and its open architecture will also support Culture Amp’s efforts to involve customers in co-creating future generative AI functions for its platform.

“We’re proud to support Culture Amp in its pursuit of massive value creation for, and with, employers and their employees using generative AI. We’re excited to work with the company to apply our testing and modeling environments to bring responsible, well-governed AI development into the mainstream,” said Alister Dias, Vice President of Google Cloud Australia & New Zealand. “Vertex AI allows our customers to always tap into the latest and most powerful development tools on the market, while maintaining full control over access and privacy for sensitive employee data.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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